2nd National Conference on Media and Journalism

Media and Entertainment Industry: Challenges Post COVID-19 Pandemic

Currently the Media and Entertainment Industry is undergoing a seismic shift, operational challenges and planning operations. The Media and Entertainment Industry has a large customer base. The pace of technological change is accelerating so quickly that finding the right balance between addressing today’s daily operational challenges and planning for the next big thing can be a struggle. To innovate, prosper and survive has become the motto of the Industry. Some key trends noted includes; Change in the lifestyle, consciousness about health and spending patterns is further a boost to the Industry. Technological innovations like online distribution channels, web-stores, and multi and megaplexes are complementing the on-going revolution and the growth of the sector. The low cost of production and high revenues ensure a good return on investment for this Industry. The higher disposable income has become the strength of the Media and Entertainment Industry.

Future Of Broadcast Media In The Digital Age

The TV and video market is highly dynamic and is characterized by a great number of drivers: digitalization, new market offers and disruption by digital players which results in rapid changes. Traditional media concepts are a thing of the past, the entire broadcast news industry is undergoing a fundamental change: streaming services are no longer just platforms for the consumption of films and TV programs, now they are investing in the production and licensing of content – and are thus in direct competition with the traditional TV and video industry. At the same time, broadcasters and media companies are launching their on-demand offerings and global content producers are setting up their own streaming services. All these factors are having an impact on the market, but what will the future of broadcasting media look like in a few years' time? Will global platform giants such as Netflix, Amazon, Apple, and Google dominate the market? Or will the TV and video industry develop into a diverse ecosystem shaped by cooperation, in which traditional providers also have a role to play? Let us look at the answers from media experts on future of broadcast media in the digital age.

Journalism Through The Lens of Human Rights:

Role of media in highlighting the acts of commission, omission, abetment and negligence of the State and its agencies, which result in rights violations, is indispensable to protect human rights of citizens. There have been several instances when media has acted as an agent for constructive change and notable developments within human rights jurisprudence. Journalists espousing this cause are often subjected to opposition and attacks on them by vested interests are condemnable for not only do they weaken the freedom of the media but also democratic processes. The mass media-human rights relationship involves two different yet overlapping elements: first, the existence of independent and free media to communicate information to citizens, make them aware of certain human rights and claim them; and, second, the extent to which media organizations report on human rights situations such as cases of violation or protection. A country is generally said to respect and protect its people’s human rights if it allows free press and the unhindered reporting of human rights conditions

Emergence of India as a Global Power: An International Perspective

The rise of India and the rise of emerging powers in general have already changed the global system. For India, this has prompted the country to adapt to a new situation in which it is playing a larger and possibly different role in the global system. In addition to this, India

has adapted its external strategies to a changing and more complex world with several economic and political power centers. The crisis unleashed by the coronavirus pandemic will almost definitely create a new global order, and India could emerge stronger. But for that, Indians will have to shed the complacency that comes from believing that the nation’s long history will make its rise inevitable. This includes, among other things, investing in a modern military, bolstering the economy, boosting partnerships with allied democracies, and strengthening India’s democratic institutions. India requires strong leadership and decisive action, not just platitudes and appeals to populism and nationalism. Decision with precision is the need of the hour.

Fake News: Is Fact Checking the Solution

Journalism is in a state of considerable flux. New digital platforms have unleashed innovative journalistic practices that enable novel forms of communication and greater global reach in the human history. But on the other hand, disinformation and hoaxes that are infamously referred to as “fake news” are accelerating and affecting the way individuals interpret daily developments. Fake news and sophisticated disinformation campaigns are especially problematic in democratic systems, and there is growing debate on how to address these issues without undermining the benefits of digital media. In order to maintain an open, democratic system, it is important that government, business, and consumers work together to solve these problems. Governments should promote news literacy and strong professional journalism in the society. The news industry must provide high-quality journalism in order to build public trust and prevent fake news and disinformation. Technology companies should invest in tools that identify fake news, reduce financial incentives for those who profit from disinformation, and improve online accountability. Educational institutions should make informing people about news literacy a high priority. Finally, individuals should follow a diversity of news sources, and be skeptical of what they read and watch.

Community Radio In India: Kal, Aaj Aur Kal

Imagine a country which has 18 officially-recognized languages and a total of 1652 mother tongues in a country nearly a billion strong and spread over an area of 3.2 million square kilometers -- that's India. Given its diversity and expanse, one could well understand the problems that tribal, under-privileged, or minorities face in getting their voices heard. As far as the radio is concerned, long years of official domination by the government, outdated, but existing British regulations, and the rampant commercialization of the airwaves have complicated the problem. Citizens groups and non-profit organizations in India are pushing for a wider representation on the centralized and hierarchical Indian radio network -- with some success. Court rulings have recently favored the establishment of new, local stations and campaigners from across India are underlining the importance of radio in shaping the destiny of Indian society. For decades, India's radio stations have been centralized, unable to cater to the regional diversity of India, and lacking editorial independence. The importance of community media for community empowerment and democratization is well known and voice based media are especially relevant in the Indian context, given the poor literacy levels in rural areas. Community stations serve geographic communities and communities of interest. They broadcast content that is popular and relevant to a local, specific audience which is often overlooked by commercial or mass-media broadcasters. In the present media saturated times, Community Radio provide a mechanism for enabling individuals, groups, and communities to tell their own stories, to share experiences and, in a media-rich world, to become creators and contributors of content.

Role of Media in National Security

The role of the media is mainly to rouse the social conscience of the public about the apparent miscarriages of justice and governance. On some occasions, the media has done a remarkable job, but there have been many occasions where the media has been found wanting. Television news in India, with far too many channels – Wikipedia lists the channels as per language and at last count there were more than a hundred – competes for viewership 24/7, and with the ‘Breaking News’ sensation, sets the pace for the print media. The distinction between facts, opinions, and speculation, which are the basics of any journalism course and taught all over the world, has blurred into irrelevance. A government needs the media to keep a check on its policies as a mirror and a scalpel; instead, if a nation has a blunt-axe media, then the society is not well served and the media would not be playing its role efficiently. In India this should be a matter of concern for right-minded citizens, if the information provided to them were impulsive, for then the opinion would also be ill considered.

Relevance of Radio as a medium of mass communication for public welfare

Radio is an attractive medium among the various mass communication media because of its special characteristics. It continues to be as relevant and potent as it was in the early years despite the emergence of more glamorous media. It is a truism that in the first phase of broadcasting spanning three decades from the early twenties, radio reigned alone or was the dominant player. However, over a period of time, the media scene has changed drastically. Television with its inherent strength of audio-visual component has captured the imagination of the people. The advent of satellite television, the Internet and the convergence of technology have added further dimensions in media utilization patterns. However, despite the presence of a plethora of media, there is room and scope for each medium. Experience has revealed that ‘new technologies add things on but they don’t replace’. One medium is not displaced by another – each medium reinvents itself in the context of changes in the communication environment. In the changed media scenario, radio is reorienting itself with more innovative programmes and formats.

फिल्म पत्रकारिता का बदलता आयाम: नये अवसर और युवा पत्रकार (Changing trends of Film Journalism: New Opportunities and Young Journalists)

As independent films continue to struggle against dwindling revenue streams, both foreign and domestic, one related industry (also in peril) contributing to the precariousness of today’s small film is Film Journalism – i.e. The Press. There are now fewer full-time journalists (and therefore film journalists) than ever before. There are more films than ever before. As these seemingly inexorable trends continue, the unsuspecting victims are independent films. When you consider these two massive industries together – Filmmaking and Journalism – it is impossible to think about the fate of independent film without considering the state of film journalism. Indies, more so than large studio fare, are dependent on a positive critical buzz to propel them to success. Some analysts argue that modern movie marketing, using pop culture convention appearances and social media along with traditional means of advertising, has led, in part, to a decline in the readership of many reviewers for newspapers and other print publications. However, in recent years, there has been a growing belief in the film industry that critic aggregators are increasing the collective influence of film critics. This has led to studies such as one commissioned by 20th Century Fox claiming that younger viewers give the website more credibility than the major studio marketing, which undercuts its effectiveness.

Today, fan-run film analysis websites like Box Office Prophets, CineBee and Box Office Guru routinely factor more into the opinions of the general public on films produced.

Challenges of Media Owners: Road Ahead

What does it mean to be a media owner in the 21st century? Mark Brandon, chief operating officer of digital creative agency Siren, suggests, as "anybody who can aggregate an audience that is of interest and value to an advertiser", then developments in technology have widened the goalposts to welcome telecommunications, mobile, search and web TV companies into the fold. Media is going through a time of huge transformation. Not just from a media agency point of view, but across all parts of the value chain, from the media owners to the agencies and ultimately the marketers and advertisers. These changes are being driven by technology and associated social changes, where media channels are becoming more fragmented and the media consumer is more empowered than ever before. Some are even becoming media in their own right through blogging and social media. This new landscape has forced brands to be innovative using new ways to reach out and engage with their customers. In the face of disrupters, many sectors have had to be creative and take initiatives that enable them to compete.

Language Press in India: Challenges and Opportunities

Language press in India emerged from early 19th century. It played an important role in social reform and subsequently in the freedom struggle. Its role in augmenting freedom struggle became more pronounced after Mahatma Gandhi became the center figure of the freedom struggle. The language newspapers gave a fillip and strength to the movement for freedom which found its echo in every nook and corner of the country. Several language newspapers also raised and highlighted concerned language and region specific issues and linguistic community-specific problems. So what is the reason behind the popularity of the vernacular medium which helps in capturing the greatest market share? The reason undoubtedly is “the connection” the local people in India feel when something is presented to them in the language they have been born hearing. It is this connection which is utilized by the publication and the media houses to cater to the needs and expectations of the locals. This leads to customer satisfaction which in turn leads to a rise in their popularity levels.

Youth to Youth Connect

1. Power-packed Youth: Media Connect

Over the past few decades, there have been several thousand studies about the effects of media on youth. And yet, somewhat paradoxically, we still have much to learn. In part, the gaps in our knowledge are due to dramatic changes in young people’s media use. In the 1990s, children and teens spent on average four hours a day with media; these estimates have now skyrocketed to an average of six hours (for children) and nine hours a day for adults. As a matter of fact, today’s children and teens spend more time with media than they do at school. And indeed, some of us are less concerned about what youth are learning in school than about what they are picking up from their many hours with all those screens. Along with the significant growth in media use, the gaps in our knowledge are caused by the sweeping and rapid changes in the media landscape. New media technologies are developing and replacing one another at a dramatic pace transforming youth into power-packed entities.

2. Young Media Leaders: The Way Ahead

Youth is the future who will be the budding media professionals, entrepreneurs to tackle the challenges coming ahead. This event of youth to youth connect gives opportunity to the young media talents and influencers to improve their knowledge of the sector and sharpen their skills, which, in turn, helps establish an integrated and positive media system that ensures the continuous development of the sector. Especially due to pandemic situation, the challenges are even more worrying and so our ideas need a different dimension. It will act as a platform that brings together independent and professional media experts with the industry’s best practices to equip young media leaders with the required skills to build a positive media ecosystem and sustain the future development of the industry.

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NCMJ Address

MIT-World peace University

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About NCMJ

MIT World Peace University’s National Conference on Media & Journalism is a vibrant, democratic and open platform for connecting Media Leaders with youth. MIT–WPU, National Conference on Media & Journalism (NCMJ) is organized by School of Media & Journalism. The conference provides a unique opportunity for open discussions and deliberation, to figure out and to recommend measures for addressing conflict resolution through Media & Journalism and for promoting culture of peace. 

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