Plenary Session 2
Future of Broadcast Media in the Digital age | Plenary Session 2
The TV and video market is highly dynamic and is characterized by a great number of drivers: digitalization, new market offers and disruption by digital players which results in rapid changes. Traditional media concepts are a thing of the past, the entire broadcast news industry is undergoing a fundamental change: streaming services are no longer just platforms for the consumption of films and TV programs, now they are investing in the production and licensing of content – and are thus in direct competition with the traditional TV and video industry. At the same time, broadcasters and media companies are launching their on-demand offerings and global content producers are setting up their own streaming services. All these factors are having an impact on the market, but what will the future of broadcasting media look like in a few years' time? Will global platform giants such as Netflix, Amazon, Apple, and Google dominate the market? Or will the TV and video industry develop into a diverse ecosystem shaped by cooperation, in which traditional providers also have a role to play? Let us look at the answers from media experts on future of broadcast media in the digital age.
Monday, 21 Sept 2020 (4.30 pm - 6.00 pm)
Grp Capt D P Apte - The learned speaker started by noting that the most glaring change that has occured in broadcast media in the digital age is the dilution of the strength of the content. The speaker finds almost no substance in the topics today since they are broadcast 24/7 to all and do not spend time to research the topics. He is of the opinion that broadcast media is fast becoming a travesty and that its original purpose is being subverted. This he attributes directly to the digitization of broadcast media where they must endeavour to pander to TRPs rather than quality. He quoted multiple examples of how the broadcast media today is only about show and farce, and not even remotely related to the topic they profess to be discussing.
Mr Pathak - The learned speaker started by stating that he has been a consumer, a journalist, an editor and so he can perspective the issue well as he should since he is a moderator. He asks about the new challenges and problems pertaining to the session. He also states that people only want truth and facts and not mindless meaningless repetitions.
Anshuman Tripathi - The learned speaker stated that he also sees how broadcast media is losing its independent character and its main purpose of existence and is being subverted by business interests. He rues the fact that there are so few journalists anymore who actually research stories and give an in-depth perspective. He states that the role of the media is actually to uphold the democratic process by being an instrument of the people via which they can communicate their vision and aspirations to each other. He also believes that now there are hardly any anti establishment news segments and this is not good for a democracy. He belies that this is causing radicalization which is fueled by social media, something broadcast media cannot keep up with.
T S Sudhir - The learned speaker stated that he finds the broadcast media to be too ill disciplined to be even called a circus. He believes that instead of the digital age being our salvation, it is fast turning into an alternative TV state. He believes that the future of broadcast media is excellent from the perspective of commerce but dismal from the perspective of ethical journalism. He also finds it disturbing that how broadcast media blasts news through multiple social platforms to reach you, and this causes a depreciation in the very value of journalism, and this causes a domino effect where the distortion keeps getting amplified.
Abhyuday Relekar - The learned speaker stated that he too believes that the digitization of broadcast media is leading to its extreme dilution and even its generalization as can be understood by the fact that the same anchor who interviews a random layman is the same anchor who interviews the Prime Minister as well. He also states that it is predictable and monotonous since it's not about journalism and reporting as much as it is about the formula which guarantees better results. He also disapproves of the explosion of news on social platforms wic cannot be verified easily and wic usually are spread with an agenda in mind. He also rues how political parties misuse social media and the digitization of broadcast media facilitates that their agenda reaches the masses.
Pravin Patil - The learned speaker stated in a very pragmatic way, that since digitization is not only here to stay, but to grow exponentially, it is us who need to adapt to this new medium and not expect the medium to adapt to us. He gave the example of Kodak, which was one of the largest companies of its time, but since they did not adapt to digitization, they have gone bankrupt. He stresses that the faster we adapt to the change and iimbue it with credibility, we can give a better perspective to the digitization of broadcast media.